Participating in a loyalty program often comes with the expectation that members will receive
preferential treatment, but it doesn’t always have to be in the form of discounts.
Consider exploring the option of letting members be “in the know” and giving them advance notice of upcoming sales or
promotions. Giving members access to an upcoming sale early by shopping online with a special code, or showing their loyalty card at checkout could entice shoppers to make a purchase and allow you to engage them further with your brand.
Give your loyalty club members first access to new products that have not been released to the public yet. Get creative with your rewards program and watch customer retention numbers, and your bottom line, increase dramatically.