If you’re using Facebook,
You probably have noticed the new types of interactions that measure “Reaction” on your posts. Reactions allow the user to express their feelings in new ways; the “Like” button is still available of course, but respondents have more options now. The new reactions are love, wow, haha, sad and angry.
According to Facebook, it won’t matter if someone likes, “wows” or “sads” a post — they will initially use any Reaction similar to a Like to infer that the user wants to see more of that type of content. Over time however, Facebook will weigh each Reaction differently and serve content on your news feed based on what you have liked (or loved) in the past.
If your company has a FaceBook page, you should be acutely aware of this new feature. Why? Because fan interaction is becoming more and more important to the ROI of your Facebook account.
The more Reactions you get to any given post can help ensure that your fans are seeing your content on a regular basis.