According to a recent comScore study, PayPal is better at converting online shoppers than other payment solutions.
PayPal converts online shoppers at a rate of 87%; Visa Checkout converts online shoppers at a rate of 51%; all other payment types at 45.6%. Why is PayPal so dominant? Experts say that PayPal provides a sense of security because it is a known system. PayPal also uses the One Touch frictionless payment system. Adding PayPal as a checkout option is one way to increase your conversions.
For an even bigger boost, make sure your cart has sufficient product content, images and reviews. 94% of prospective buyers will abandon an e-commerce site if they can’t find the information they are looking for. According to research, shoppers want to see at least 3 product images and a minimum of 3 product reviews before making a purchase.