One of the biggest myths in business is “if you build it, they will come.”
In the print world, there’s a corollary; if you buy that brand new piece of print equipment, your sales will go up. Here’s the deal, building and buying isn’t near enough; you need to be the one that is continually reaching out and educating your potential clients. If your marketing isn’t bringing in as many new leads as it should be, try these tips to give it a boost!
- Love your product and try to be the best in your industry. No matter what you sell, you have to have confidence in your product or service in order to effectively sell it. Make the improvements you know are necessary to make you love your product.
- Look for partnerships. Are there additional referral sources you haven’t explored yet? When contemplating a partnership, make sure it would be a win-win. Both partners need to benefit from the relationship in order for it to work well.
- Kindness counts. The late Maya Angelou said “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Is your total marketing missing the human component? Try storytelling instead of copywriting, you’ll be amazed at the difference in how your marketing feels.
Marketing a small business takes creativity and a keen eye for opportunity. Keep looking for new ways to get your name and products out to new customers and you’ll reap the rewards.