Consider a “little” bit of branding.
Getting your brand out there with signage, business cards, letterhead, a website, brochures, etc., is foundational to your marketing strategy. Branding doesn’t always have to involve big items. Small daily interactions can help reinforce your brand and positioning. Here are 4 places you can do a “little” bit of branding:
Packaging and/or Packing Slips – Amazon.com and Zappos.com are two large companies who are doing it right, when it comes to packaging. Branded boxes and tape bring instant consumer awareness to what has been delivered. If you regularly ship a product, consider branding your boxes.
Email Signatures – With every email you send, you can bring your brand to life with a small twist to your signature. Not only can you add your logo, but also your title and links to your social media profiles as well. Make it easy for people to interact with you. Here’s my signature; I get positive comments on it quite a bit.
Wi-Fi Name and Password – If you regularly have customers use your Wi-Fi, why not have a little fun with it? Name your network something fun and relevant to your business and have the password be the feeling you hope they get from your business. A restaurant password could be “yummy,” for example.
Bills and Receipts – No one likes to get bills, so why not include a little humor or inspiration next to the logo on your bill/invoice? Both paper and email receipts offer a tiny moment that may be remembered long after a product’s been paid for.
Think about the potential, everyday moments that could be tweaked to surprise and entertain your customers. Work hard at creating a stronger brand connection. You don’t always need to spend big. Instead, spend smart by finding small branding moments that matter. We can help you with a “little” branding. Contact me at Kevin@waxfamilyprinting.com.