Too busy to focus on marketing?
Create a marketing calendar so that you are continually getting your message out there. To create a marketing calendar, you’ll need a couple hours and a spreadsheet (there are apps that can help you organize too, however, a simple spreadsheet will do the trick).
Create a grid with one axis listing the time intervals and the other listing your marketing activities. Be sure to list all marketing activities including any major events you may be attending. If you end up with a period that has a handful of events, you may be able to cut back on nonessential marketing. Conversely, you can use slow times to work on building your brand with more long-term marketing efforts (direct mail, email marketing, social media marketing).
For each time frame, get specific on what your marketing plan will be. List out who is responsible, the budget, materials needed and any other key details. Here’s where a Google calendar is so helpful. Set up reminders and recurring events to help you be consistent and relevant.
As always, if you need help creating your calendar or any of the items listed on the calendar, let us know! We are always happy to help.