Your audience is busy. Stand out from the other five hundred emails they’ve received this morning by deleting most of what you’ve written. A shorter message stands out.
When you write a long email, your chances of being read, understood, and remembered are much lower. People are receiving far more junk email than ever before. Some folks have even declared “email bankruptcy” and deleted all of their old emails at once without reading them! So it’s important that you be as concise as possible.
Fewer words on a bold white background grab the attention of the reader and your message resonates. Longer messages hit the trash can without ever making an impact. Here’s my secret formula to writing a good email:
1. Write your email
2. Delete most of it