Most people think a value proposition is a statement of what you do; what makes you different or better than everyone else.
That’s hard to define in a world where it seems like there are more choices than customers.
A value proposition is a clear statement of the tangible business value that people/organizations get from using your product or service. It’s the outcome of using what you sell – not what you sell. The best value propositions include measurable business objectives that cause movement – lower costs, speed delivery, improved quality, increased efficiency, decreased churn, etc. Working real metrics into your value proposition statement makes a bigger impression and improves recall when your prospect has a need for your product or service.
Try it out on us! Does your value proposition need an update? Let us hear it. We’ll let you know where you could improve and where you are doing great! Email us at firstname.lastname@example.org and let’s get started.