If a good website is the first-place finisher of all marketing tools, then effective Email marketing runs a close second. Way too many marketers ignore the numbers behind the subscribes/unsubscribes and clicks.
Here are key factors everyone can quickly check and track:
- Unique Opens provides information on who opened your messages. It is a good way to ensure your subject lines are engaging.
- The number and location of clicks tell you the number of people who take some kind of action, ideally to landing pages to complete your calls to action.
- Bounces provide critical information as to the quality of your lists. A high number of bounces means a bad list or that it is way past time to clean up your list.
For more information on other email marketing statistics you may want to review, please contact us for an appointment to do an analysis of your current program. If you need some assistance reinvigorating your mailing program or implementing one, we can help.