Posts tagged "website"

Have you mastered these 6 tips to close more deals?

March 25th, 2016 Posted by Uncategorized 0 comments on “Have you mastered these 6 tips to close more deals?”

 

We aren’t all natural born salespeople; some of us have to work a little harder than others to close a deal.

If you need a little help getting a new client to sign on the dotted line, try some of these closing tips.

1. IDENTIFY: Be sure you are dealing with the decision maker. I can NOT emphasize this enough.

2. NEGOTIATE: Expect the client to negotiate and respond positively. Don’t view negotiations as a step back; consider them as another chance to educate the client on why you are the right choice.

3. QUESTION: Ask questions and really listen to the answers. Selling, at its core, is problem solving. You can’t solve a problem if you don’t know what it is. Ask the questions and listen to the answers.

4. SHARE: Share success stories. Your new customer wants to hear about past success stories that might be similar to their own situation. The more recent the story, the better. The more closely the story might relate to your customer, the best.

5. COMMUNICATE: In order to communicate clearly about your product and services, you must know your products and services intimately. Get clear on why people should be working with you.

6. UNDERSTAND: Sometimes “no” = “not now”. If a client decides to go in a different direction, don’t walk away mad. You have made a new connection and that relationship could lead somewhere in the future. Make a note to follow up to see how the decision turned out. The point here is not to think or say, “I told you that you should have chosen me/my product.” The point is to show genuine interest.

Having a great product that solves the problem is ½ the battle in sales. Being personable and communicative will help you close more deals and retain more relationships.

Want to avoid a devastating sales slowdown?

March 4th, 2016 Posted by Uncategorized 3 comments on “Want to avoid a devastating sales slowdown?”

SalesSlowdown

If your sales are experiencing a slowdown this time of year, try some of these low-cost tips to re-energize your pipeline NOW!

1. Contact inactive customers to see if you can re-engage them.

2. Improve and/or update your website to help generate more traffic and get more conversions from your site.

3. Implement/re-evaluate your email marketing. Email done right can provide one of your best returns on investment (ROI).

4. Improve Lead Generation with new Calls to Action.

5. Survey your site visitors and existing customers to find out what they need and want.

Now, more than ever you have to focus, improve, and maybe even change what you do to attain, retain and maintain customer relationships. These 5 suggestions can help you turn this quarter around.

Are you prepared for cyber-attack?

December 11th, 2015 Posted by Uncategorized 0 comments on “Are you prepared for cyber-attack?”

Cyber-attacks are no laughing matter.

44% of small businesses reported they were a victim of a cybercrime, with an average cost of $9,000 per cybersecurity attack. Small and midsize businesses (SMB) are at greater risk of cyberattacks than large corporations. 69% of SMBs are unaware of the risks and costs of a cyberattack. Is your business prepared? Take this short test from Microsoft to test your knowledge and start safeguarding your business today:

https://www.microsoft.com/en-us/business/cyberquiz/

What’s your marketing strategy?

December 4th, 2015 Posted by Uncategorized 0 comments on “What’s your marketing strategy?”


Consider a “little” bit of branding.

Getting your brand out there with signage, business cards, letterhead, a website, brochures, etc., is foundational to your marketing strategy. Branding doesn’t always have to involve big items. Small daily interactions can help reinforce your brand and positioning. Here are 4 places you can do a “little” bit of branding:

Packaging and/or Packing Slips – Amazon.com and Zappos.com are two large companies who are doing it right, when it comes to packaging. Branded boxes and tape bring instant consumer awareness to what has been delivered. If you regularly ship a product, consider branding your boxes.

Email Signatures – With every email you send, you can bring your brand to life with a small twist to your signature. Not only can you add your logo, but also your title and links to your social media profiles as well. Make it easy for people to interact with you. Here’s my signature; I get positive comments on it quite a bit. 

Wi-Fi Name and Password – If you regularly have customers use your Wi-Fi, why not have a little fun with it? Name your network something fun and relevant to your business and have the password be the feeling you hope they get from your business. A restaurant password could be “yummy,” for example.

Bills and Receipts – No one likes to get bills, so why not include a little humor or inspiration next to the logo on your bill/invoice? Both paper and email receipts offer a tiny moment that may be remembered long after a product’s been paid for.
Think about the potential, everyday moments that could be tweaked to surprise and entertain your customers. Work hard at creating a stronger brand connection. You don’t always need to spend big. Instead, spend smart by finding small branding moments that matter. We can help you with a “little” branding. Contact me at Kevin@waxfamilyprinting.com.

How do you get to YES with emails?

November 27th, 2015 Posted by Uncategorized 0 comments on “How do you get to YES with emails?”

A golden rule of writing is: Respect the reader’s intelligence.

This rule gets magnified by a factor of 10 when you’re composing unsolicited emails. Most people who receive any significant quantity of email in a day have developed extremely refined B.S. detectors. They can identify an impersonal templated email in 0.5 seconds, and they can spot a time-wasting “let’s explore the possibilities” request from a mile off. Here are a few pointers to keep in mind when you’re composing an unsolicited email message.

Make it easy to say yes. Whether you are requesting a lunch meeting or a phone call, make it obvious, so the recipient knows EXACTLY what you are asking and can respond with an answer. Make your message concise and to the point so your “ask” doesn’t get lost in a long email. Consider highlighting your ask; many readers scan to the bold headlines or highlighted areas. Don’t overdo this…too much highlighting will have the opposite, negative effect. Giving the recipient a deadline to say yes can also help them put the requested task on a timeline and prioritize it.

Write an interesting subject line. Avoid stock or cookie-cutter phrases that might get your email lumped in (and glossed over) with others. Try using the recipient’s name in the subject to draw extra attention to your letter. I run ALL of my headlines and/or subject lines through Headline Analyzer. I ran the headline in this email through the Analyzer and improved it’s score from 25% TO 50%. Contact me at Kevin@waxfamilyprinting.com if you need help with this resource.

Establish credibility. “What’s in it for me” or” Why should I care” are questions everyone will be asking when reading an email from someone they don’t know. When creating your email, share data points or experience that supports why you are corresponding in the first place.

Be interesting and interested. It’s nice to articulate why you’re interested in them. It’s also nice to articulate why they should be interested in you. Try to have a voice and say something funny, meaningful, or thoughtful—preferably all three!
Try using these four tips in your email marketing and get to YES much quicker.

Kevin's Sig

“Secret” SACRED social media marketing tips

November 13th, 2015 Posted by Uncategorized 0 comments on ““Secret” SACRED social media marketing tips”

 

Want to know how to improve your ROI (Return On Investment)?

Social media has the ability to drive a large, interested crowd of people to your business if done correctly. Use these SACRED tips to create a social media plan with real ROI.

Strategy – Your content and posts should have specific goals. Create your strategy for your content first, then begin writing with your goal in mind.

Authentic – Create content that uses your voice (or your company’s). Avoid the bait and switch; be authentically you in all your communications.

Content – Create content relevant to your clients. Start by answering some of the questions you get frequently from your clients.

Routine – Set a schedule. If you know you want to post to your blog once per day, make it a habit to do that first, then schedule the rest of your day. Eat the frog. (If you don’t know what I’m talking about, ask me at kevin@waxfamilyprinting.com).

Etiquette – Different platforms require different content. You may post something to Twitter that you wouldn’t on LinkedIn. Consider the audience when posting.

Dialogue – Your content should engage your audience. When they do engage, make sure to respond back in a timely manner. Start the conversation, then listen to what your audience has to say.
Use these SACRED guidelines in all parts of your marketing. Engaging in an appropriate tone with relevant content will help you become and remain a trusted partner to your clients.

Kevin's Sig

The stats behind email marketing

October 16th, 2015 Posted by Uncategorized 0 comments on “The stats behind email marketing”

ThinkstockPhotos-177268547

If a good website is the first-place finisher of all marketing tools, then effective Email marketing runs a close second. Way too many marketers ignore the numbers behind the subscribes/unsubscribes and clicks.

Here are key factors everyone can quickly check and track:

  • Unique Opens provides information on who opened your messages. It is a good way to ensure your subject lines are engaging.
  • The number and location of clicks tell you the number of people who take some kind of action, ideally to landing pages to complete your calls to action.
  • Bounces provide critical information as to the quality of your lists. A high number of bounces means a bad list or that it is way past time to clean up your list.

For more information on other email marketing statistics you may want to review, please contact us for an appointment to do an analysis of your current program. If you need some assistance reinvigorating your mailing program or implementing one, we can help.

Kevin's Sig

Can HTTPS really improve your website?

October 2nd, 2015 Posted by Uncategorized 0 comments on “Can HTTPS really improve your website?”

 

Nearly every business person understands the need to have a website, and most have one, but not all websites are created equal.

And no, we are not talking about design (but that is important too!), or platform. Top performing websites win with HTTPS (the padlock that shows your site is secure). HTTPS stands for Hyper Text Transfer Protocol and it ensures the legitimacy of a site and builds trust with your visitors.

  • HTTPS ensures that visitors personal data is encrypted and secure
  • HTTPS can improve your site’s search engine ranking. (Google favors sites that are secure.)
  • HTTPS can improve page speed. Faster load time keeps people on your site longer and is critical for mobile visitors.

If you haven’t switched to HTTPS by obtaining a Secure Socket Layer (SSL) Certificate yet, give us a call. We provide the certificates and can assist with installation. If you have not upgraded to HTTPS, now is the time to make the switch.

Kevin's Sig

The lifeblood of your business

June 26th, 2015 Posted by Uncategorized 0 comments on “The lifeblood of your business”
Marketing and design

Your website … the lifeblood of your business.

Customers are the lifeblood of your business, so you have to ask yourself, “are you giving them what they need?” 97% of all shoppers research products and services online before buying. Yet, many small business websites miss key elements consumers are looking for in their search.
Review your site today to ensure it includes:

  • Hours of operation: Customers don’t like showing up to a closed store.
  • Correct address: Help them with maps and local landmarks nearby.
  • Phone number: If they have a question and can’t find your number, they may contact a competitor.
  • Easy navigation: If they cannot find the information they want easily, they will move on.
  • Lipstick and rouge: Sites need updating to keep things fresh. Trends change. Judgments about the quality of your products and services are made while viewing your site. Make sure yours sends the right message.

Making a good first impression could mean the difference between them staying and buying, or moving on to your competitor. Since research can be done from a desktop, laptop, tablet, phone (even your wrist if you’ve added a little tech-style to your wardrobe), don’t overlook the tiny—but very important—details on every device.

Kevin's Sig