Posts tagged "targeted emails"

Are you prepared for cyber-attack?

December 11th, 2015 Posted by Uncategorized 0 comments on “Are you prepared for cyber-attack?”

Cyber-attacks are no laughing matter.

44% of small businesses reported they were a victim of a cybercrime, with an average cost of $9,000 per cybersecurity attack. Small and midsize businesses (SMB) are at greater risk of cyberattacks than large corporations. 69% of SMBs are unaware of the risks and costs of a cyberattack. Is your business prepared? Take this short test from Microsoft to test your knowledge and start safeguarding your business today:

https://www.microsoft.com/en-us/business/cyberquiz/

What’s your marketing strategy?

December 4th, 2015 Posted by Uncategorized 0 comments on “What’s your marketing strategy?”


Consider a “little” bit of branding.

Getting your brand out there with signage, business cards, letterhead, a website, brochures, etc., is foundational to your marketing strategy. Branding doesn’t always have to involve big items. Small daily interactions can help reinforce your brand and positioning. Here are 4 places you can do a “little” bit of branding:

Packaging and/or Packing Slips – Amazon.com and Zappos.com are two large companies who are doing it right, when it comes to packaging. Branded boxes and tape bring instant consumer awareness to what has been delivered. If you regularly ship a product, consider branding your boxes.

Email Signatures – With every email you send, you can bring your brand to life with a small twist to your signature. Not only can you add your logo, but also your title and links to your social media profiles as well. Make it easy for people to interact with you. Here’s my signature; I get positive comments on it quite a bit. 

Wi-Fi Name and Password – If you regularly have customers use your Wi-Fi, why not have a little fun with it? Name your network something fun and relevant to your business and have the password be the feeling you hope they get from your business. A restaurant password could be “yummy,” for example.

Bills and Receipts – No one likes to get bills, so why not include a little humor or inspiration next to the logo on your bill/invoice? Both paper and email receipts offer a tiny moment that may be remembered long after a product’s been paid for.
Think about the potential, everyday moments that could be tweaked to surprise and entertain your customers. Work hard at creating a stronger brand connection. You don’t always need to spend big. Instead, spend smart by finding small branding moments that matter. We can help you with a “little” branding. Contact me at Kevin@waxfamilyprinting.com.

50 + 2 Improperly Used Words in Writing

August 28th, 2015 Posted by Uncategorized 0 comments on “50 + 2 Improperly Used Words in Writing”

ThinkstockPhotos-186501817

Using the wrong words in business communications can be more than just embarrassing, it can damage your credibility and could even be a cause for rejection of your proposal. I taught middle school grammar for two years and LOVED it. I came out of that experience with an even deeper love for the English language.

The way we speak is different than the way we communicate the written word. Check out these 52 frequently misused/abused words in business writing. Some of these may surprise you.

accept, except
accept – (verb) To agree with, take in, receive. Example: We accept your proposal.
except – (preposition) Apart from. Example: All committee members are present except for Ms. Brown.

acute, chronic
acute – (adjective) Sharp, intense, critical. Example: The company has an acute shortage of skilled workers right now.
chronic – (adjective) Constant, habitual, long lasting. Example: She is unable to work because of a chronic illness.

adverse, averse
adverse – (adjective) Unfavorable, opposing one’s interest. Example: They found themselves in adverse circumstances.
averse – (adjective) Antipathy, repugnance, having the feeling of being opposed. Example: She is not averse to increasing her workload.

affect, effect
affect – (verb) To influence something. Example: How will that affect the bottom line?
effect – (noun) The result of. (verb) to cause something to be. Example: Her speech had the effect of motivating the listeners.

allusion, illusion
allusion – (noun) A casual reference of mention of something. Example: Was that an allusion to Hemingway?
illusion – (noun) Something that gives a false picture of reality. Example: He believes democracy is an illusion.

all right, alright
all right – Fine, OK. Example: It’s all right to leave early.
alright – Incorrect spelling, but often shows up in informal writing.

apprise, appraise
apprise – (verb) Give notice to. Example: Please apprise me of the situation.
appraise – (verb) Determine the worth of something. Example: The ring was appraised before we purchased it.

assure, ensure, insure
assure – (verb) To state with confidence, pledge or promise. Example: I assure you the check is in the mail.
ensure – (verb) To make certain. Example: Following the instructions ensures you won’t get hurt.
insure – (verb) To purchase insurance. Example: Insure the package before you mail it.

beside, besides
beside – (preposition) At the side of, next to, near. Example: Take a seat beside me.
besides – (adverb) Furthermore, in addition to. Example: Besides, several of us will be out of town next week.

compliment, complement
compliment – (verb) To give praise. Example: I complimented Steve on his speech.
complement – (verb) To complete something or match it well. Example: Her skills complement the needs of our department.

continual, continuous
continual – (adjective) Often repeated, very frequent – but occasionally interrupted. Example: They’ve received continual complaints.
continuous – (adjective) Uninterrupted. Example: We couldn’t hear over his continuous talking.

disburse, disperse
disburse – (verb) To pay, distribute, scatter. Example: They disbursed name tags to everyone attending the meeting.
disperse – (verb) To drive off, spread widely, cause to vanish. Example: The throng of fans dispersed into the stands.

farther, further
farther – (adverb) At or to a greater distance. Example: We are located farther down the highway.
further – (adverb) More or additional — but not related to distance. Example: We need to have further discussion on that.

fewer, less
fewer – (adjective) Of a small number, only used with countable items. Example: He made fewer mistakes than last time.
less – (adjective or adverb) To a smaller extent, amount or degree — used with quantities that cannot be individually counted. Example: If they made less noise, we could concentrate.

imply, infer
imply – (verb) To suggest. Example: What are you implying by that accusation?
infer – (verb) To deduce from evidence. Example: From the look on your face, I can infer you’re not happy with the decision.

its, it’s
its – (pronoun) Possessive form of “it.” Example: The machine has lost its ability to scan documents.
it’s – Contraction of “it is.” Example: It’s not a question of right or wrong.

lose, loose
lose – (verb) Fail to win, misplace. Example: Did you lose your file?
loose – (adjective) Free from anything that restrains. Example: Since losing weight, his clothes seem loose.

of, have
of – (preposition) Frequently confused with “have” since “could’ve” is pronounced “could of.” But “of” cannot be used as a verb.
have – (verb) Proper verb form for “could have,” “should have” and “would have.”

principal, principle
principal – (noun) Person who has controlling authority. (adjective) Something essential or important. Example: Let’s talk about the principal reason we’re meeting today.
principle – (noun) Basic truth, policy or action. Example: It’s important to stick to our principles.

regardless, irregardless
regardless – (adjective or adverb) In spite of. Example: We are leaving, regardless of whether you’re ready.
irregardless – This is not a word. (Yes, you may find it in your dictionary, but you’re only embarrassing yourself if you use it.)

than, then
than – (preposition) In contrast to. Example: I’d rather speak face-to-face than communicate by e-mail.
then – (adverb) Next. Example: We met for dinner, then went to a movie.

their, there, they’re
their – (pronoun) Belonging to them. Example: Where is their car?
there – (adverb) In a place. Example: Let’s visit there.
they’re – Contraction of “they are.” Example: They’re not leaving without saying good-bye, are they?

Who, whom
Who – (pronoun) Use ‘who’ when referring to the subject of a sentence. Example: “Who loves you?”
Whom – (pronoun) Use ‘whom’ when referring to the object of a sentence. Example: “Whom do I love?”

whose, who’s
whose – (pronoun) Possessive case of “who” or “which.” Example: Whose keys are these?
who’s – Contraction of “who is.” Example: Who’s going to the game after work?

your, you’re
your – (pronoun) Belonging to you. Example: Your briefcase is over there.
you’re – Contraction of “you are.” Example: You’re not going to believe this.

Kevin's Sig

Email marketing by the #’s

July 10th, 2015 Posted by Uncategorized 0 comments on “Email marketing by the #’s”

 

 

Email marketing

Email marketing is an effective and popular way to reach customers, if they get read. These tips can help keep your subscribers engaged:

  • The best time to send emails is in the morning between 9am – noon.
  • Targeted emails’ open and click rates see a 14% improvement relative to general emails.
  • 52% of people use their cell phones for sending and receiving email. Make sure your emails are mobile friendly.
  • When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more.
  • 33% of email recipients open email based on subject line alone and subject lines with fewer than 10 characters had an open rate of 58%.
  • 7 in 10 people say they used a coupon or discount from a marketing email in the prior week.

Quality communication with your prospects and customers can get you closer to that sweet spot of people actually looking forward to and reading your messages. Try testing subject lines and different offers in your email to see what is most effective with your clients.

Kevin's Sig