Posts tagged "service"

What’s your marketing strategy?

December 4th, 2015 Posted by Uncategorized 0 comments on “What’s your marketing strategy?”

Consider a “little” bit of branding.

Getting your brand out there with signage, business cards, letterhead, a website, brochures, etc., is foundational to your marketing strategy. Branding doesn’t always have to involve big items. Small daily interactions can help reinforce your brand and positioning. Here are 4 places you can do a “little” bit of branding:

Packaging and/or Packing Slips – and are two large companies who are doing it right, when it comes to packaging. Branded boxes and tape bring instant consumer awareness to what has been delivered. If you regularly ship a product, consider branding your boxes.

Email Signatures – With every email you send, you can bring your brand to life with a small twist to your signature. Not only can you add your logo, but also your title and links to your social media profiles as well. Make it easy for people to interact with you. Here’s my signature; I get positive comments on it quite a bit. 

Wi-Fi Name and Password – If you regularly have customers use your Wi-Fi, why not have a little fun with it? Name your network something fun and relevant to your business and have the password be the feeling you hope they get from your business. A restaurant password could be “yummy,” for example.

Bills and Receipts – No one likes to get bills, so why not include a little humor or inspiration next to the logo on your bill/invoice? Both paper and email receipts offer a tiny moment that may be remembered long after a product’s been paid for.
Think about the potential, everyday moments that could be tweaked to surprise and entertain your customers. Work hard at creating a stronger brand connection. You don’t always need to spend big. Instead, spend smart by finding small branding moments that matter. We can help you with a “little” branding. Contact me at

Growing a Service-Based Business

May 22nd, 2015 Posted by Uncategorized 0 comments on “Growing a Service-Based Business”

Businessman drawing a flowchart

It can be hard to scale a service business if time is your major commodity.

That’s where the concept of “productizing” a service business comes in. Productizing a service business means adapting your business model to present what you offer as a product instead of a customized service. Try the following tips to successfully productize your service business: 

  1. Automate your delivery – If you find yourself doing a lot of one on one repetitive education or training for your customers, consider recording the sessions and then selling the recordings online. This can be done as a onetime fee or as a subscription fee to generate recurring revenue.
  2. Think “what else” – Many service based companies can bundle products with their services to make additional revenue. If you own a cleaning service, for example, consider adding organizational tools or “between clean” packages that make maintaining a clean home easier for the home owner.
  3. Publish a price list – Readily available pricing information can be crucial if you want to scale from a single sale into thousands of sales. Doing custom quotes can be time consuming and may keep the number of sales down. Create a list of your most popular services and put a price next to them.

Productizing a service business may not be for you, but it can solve a number of the issues that plague small businesses. Productizing can help solve the problem of inability to scale, stress of constantly acquiring new customers and projects, and limited profits.

Kevin's Sig

Is Re-Marketing as Bad as Re-Gifting?

May 8th, 2015 Posted by Uncategorized 0 comments on “Is Re-Marketing as Bad as Re-Gifting?”

Big present

Uh…no. Re-marketing is pretty cool. Re-marketing lets you show online ads to people who have visited your website or used your mobile app before. For example, you go online to look for a product—a pair of shoes, a new dishwasher, a car. The site you’re on (whether it’s Google or another search engine) puts a little line of code called a cookie on your computer, smartphone or tablet. When you visit another site, there are blank ad spaces just waiting to pick up that little line of code and show you an ad for the very same product you were searching for.

Re-marketing is one of the most cost-effective tools in the online sales arena, and for some products, it’s effective at converting shoppers to buyers. Re-marketing works because it creates multiple impressions. We’ve long known that the more impressions we have of a product, the more likely we are to recognize and buy that product.

If used too frequently or too long however, re-marketing may alienate some customers as it can be seen as an aggressive and pushy sales tactic.

If you’re looking for a short-term bump in sales for a seasonal product or a limited time offer, then re-marketing could be ideal. Try starting a campaign on a regional basis or for a single product to see if re-marketing is ideal for your product or service.

Kevin's Sig