Posts tagged "review"

Facing Darkness, Part 2 (Movie Review)

April 7th, 2017 Posted by Uncategorized 0 comments on “Facing Darkness, Part 2 (Movie Review)”

Facing Darkness is one of those movies that will stay with you. It’s been almost a week since I saw it, and I find myself still going back and thinking about what I saw.

This is a good documentary. Like most good documentaries I’ve seen, the pacing and timing is a bit slow and plodding, but the content is so good, the slow unwinding of the story will be forgiven.

I also found that I was never quite sure when the film was going to actually roll the credits. Like a pastor who says “and in conclusion…” and then doesn’t get to the last Amen for another 20 minutes, Facing Darkness kept me guessing when it was going to be complete. Still, this can be forgiven too, since the story was well told.

In the first part of this review, I mentioned that there were two “grabbers” that got me in this movie. The first grabber was Fear. Click to read Facing Darkness, Part 1 Movie Review.

Second Grabber – COURAGE The second grabber was Courage. The medical professionals willingly submitted themselves to an extensive robing and taping process that was extremely thorough. The very act of donning the space suit like attire was frightening; everyone who went through the process knew that any little mistake or misstep could result in their death. And a horrible death Ebola is.

The documentary tells the courageous story of Samaritan’s Purse in Liberia as they rose to meet the overwhelming challenge of history’s worst outbreak of Ebola. Samaritan’s Purse is a Christian relief agency that ministers throughout the world. Known primarily for distributing millions of shoeboxes to poor children (over 135 million shoeboxes have been given out since 1993), Samaritan’s Purse is one of the most widely recognized charities in the world.

I didn’t know that there were only two organizations on the ground battling this terrifying disease; MWF (Doctors Without Borders) and Samaritan’s Purse. Eventually, the US Army would arrive with much needed personnel and material, but for a long time the MWF and SP were the only ones there.

Facing exhaustion (imagine being taped into those space suits for four hours at a time) and mental/emotional fatigue, the volunteer workers fought Ebola with everything they had, and then three of their own medical staff were diagnosed with the dread disease. The documentary tells the story of Franklin Graham and SP and all they did to save the lives of these brave medical professionals.

The spiritual battle was just as real as the medical battle. Liberians reacted to the dread disease in a variety of ways, and their reaction to Ebola was both terrifying and frightening at the same time.

Good news! Facing Darkness is coming back to select theaters across the country on April 10. Click here to purchase tickets at a theater near you. Don’t miss this opportunity to see this film on the big screen. Your participation in buying tickets will send a good positive encouragement to our friends at Samaritan’s Purse too.

The Difficulty of Making the “Double Sale”

April 4th, 2017 Posted by Uncategorized 0 comments on “The Difficulty of Making the “Double Sale””

Sales can be tough (News Flash!). For me, sales is/was a lot like swimming.

I’m not a natural swimmer, and I certainly am not a natural salesman. When I was ready to swim across the deep end for the first time, I had to brace myself, think my way thru it and then just do it. Pretty much the same for sales; brace myself, think thru it, just do it.

I’ve also noticed that it’s more than doubly hard to make the “double sale.” What’s a “double sale?” Any sale that requires the selling of a concept and then the sale of a product is a double sale.

Here’s a real world example. When I started a local interest magazine, I knew that advertising sales was going to be the break or make aspect of the project. So, I started selling advertising anywhere and everywhere I could. One thing I learned fast…if I had to convince someone of the importance of purchasing advertising, and then sell them on advertising in my publication, my chances of actually making a sale would plummet. That’s a double sale.

Sure, I could convince someone to advertise, but then a whole new world of advertising would open up to potential client, and my publication was just one of their new options. In these situations, I might be able to convince my prospects they needed to advertise (Sale 1), but then I still had to sell them on buying from me (Sale 2). Pretty tough to make two sales to one person, especially if that person had not been convinced to invest in advertising prior to our conversations.


This chart demonstrates the difficulty of the double sale. Suppose you want to increase sales. Here are your three options.

  1. You can sell more to your existing customers.
  2. You can sell to prospects (add new customers).
  3. You can sell new products.

When you try to sell a new product to a new customer, that’s a double sale. You’re actually combining number 2 and number 3 from the list above. And a double sale like this is going to be much tougher than a normal singular sale.

In these scenarios, it will be much easier to sell a new product to an existing customer, because that’s just one sale. Existing customers are already sold on you; they’ve bought from you before. If you’re selling a new product to a prospect, that’s a double sale because you have to convince them that you’re trustworthy (Sale 1), and they need your product (Sale 2).

Even if you can make the double sale, you will have to spend more time to make those sales. I’m not saying you should pull the plug when you realize you’re in a double sale situation, but I am saying that you should be aware; this is not gonna be easy, and this is gonna take some time.

Facing Darkness, Part 1 (Movie Review)

April 4th, 2017 Posted by Uncategorized 1 comment on “Facing Darkness, Part 1 (Movie Review)”

Some movies are like a little blip on the radar.

You see ‘em coming; you watch ‘em for a little while; then they’re gone. And once they’re gone, they’re so gone, you wonder if you ever really saw them. I saw at least two movies like this in 2016. Fences and Rogue One: A Star Wars Story.

Now, before all my Star Wars friends and my Denzel Washington friends get all up in my grill, please note that I’m not saying these were bad movies or that I didn’t enjoy some parts of them; I’m just saying that they really didn’t move me or affect me past the point of actually seeing them.

Facing Darkness is going to be with me for a long time. I’ve ministered in more than one third world country, so the clips and B roll of poor, suffering people were not a total shock to me. Still, the abject poverty of the people in Liberia moved me. Their physical situation is graphically portrayed in this documentary.

Movie trailer here

But what really grabbed me in Facing the Darkness…well there were two things that will stay with me for a long time.

First Grabber – FEAR

The documentary told the story of Samaritan’s Purse in Liberia as they rose to meet the overwhelming challenge of history’s worst outbreak of Ebola. Samaritan’s Purse is a Christian relief agency that ministers throughout the world. Known primarily for distributing millions of shoeboxes to poor children (over 135 million shoeboxes have been given out since 1993), Samaritan’s Purse is one of the most widely recognized charities in the world.

Since Liberia is relatively poor, Samaritan’s Purse had full time staff present and working throughout the years to bring the good news of the gospel and meet as many of the physical needs of the people there as possible.

When Ebola pandemic broke out in Liberia, Sierra Leone and Guinea in 2014 two relief organizations were on the front lines of the battle and rose valiantly to meet the challenge. Or at least they tried to meet the challenge. The situation was so desperate and devastating, that existing resources in place were quickly overwhelmed.

Facing Darkness documents the epic struggles of Samaritan Purse and three of their employees as they warred with Ebola personally. Dr. Kent Brantly, nurse Nancy Writebol, and nurse Barbara Bono tell their stories of the exhaustion, the terror, the sadness of watching their patients die and then the horror of realizing that they too had been infected with the deadly disease. The movie also follows the families of these health professionals as they wrestle with their deadly diagnosis.

I live thousands of miles from Liberia, but I remember the fear I felt when I learned that some of the Ebola victims were being flown to the USA for treatment at Emory Hospital in Atlanta, Georgia. One of the most pervasive feelings that the film communicates is fear.

More on Facing Darkness, and the second grabber of the film on Friday. I will still be thinking about this movie…more than I can say for Fences.

Facing Darkness can be seen in select theaters across the country on April 10. Click here to purchase tickets at a theater near you.

What to do with a bad review?

September 18th, 2015 Posted by Uncategorized 0 comments on “What to do with a bad review?”

Poor Rating

If you have been in business for any length of time, it is likely that you have had some customer transactions that were less than perfect. A bad review across online channels today can potentially cause a lot of harm. The natural reaction is to fight back, but that will only make a bad situation worse.

So, when you get a bad review…Here are four “NOTS”.

  • Do not ignore the review.
  • Do not deny that the issue existed. It may have seemed like nothing to you, but because your customer posted it, it was a big deal to them.
  • Don’t argue with the customer, or try to prove you are right and they are wrong.
  • Don’t pay to have “a cleaner” remove the bad review or write phony reviews to counter the bad one

And here are three things you should DO…

  • Do respond. Consider how you would want someone to respond to you when things do not go as planned. Do it tactfully. Take the high road. Be a professional. Acknowledge the issue and encourage the poster to re-engage to resolve the issue. The Golden Rule always wins.
  • Do apologize. Sometimes an apology is all the poster wants. Acknowledge you understand how they feel. And do what you can to make it right. Provide direct lines of communication and personalized attention to show you care and to get the conversation off line and not in the public eye.
  •  If you are able to satisfy the customer, ask them if they would mind posting a follow-up review indicating how the issue was resolved and their level of satisfaction.

Unhappy customers are an inevitable reality for every business. And although unpleasant, these issues can become a game changer for your company. They may reveal blind spots in service or where improvements can be made—a true silver lining take away after a stormy experience.

Kevin's Sig