If your sales are experiencing a slowdown this time of year, try some of these low-cost tips to re-energize your pipeline NOW!

1. Contact inactive customers to see if you can re-engage them.

2. Improve and/or update your website to help generate more traffic and get more conversions from your site.

3. Implement/re-evaluate your email marketing. Email done right can provide one of your best returns on investment (ROI).

4. Improve Lead Generation with new Calls to Action.

5. Survey your site visitors and existing customers to find out what they need and want.

Now, more than ever you have to focus, improve, and maybe even change what you do to attain, retain and maintain customer relationships. These 5 suggestions can help you turn this quarter around.

It can be hard to scale a service business if time is your major commodity.

That’s where the concept of “productizing” a service business comes in. Productizing a service business means adapting your business model to present what you offer as a product instead of a customized service. Try the following tips to successfully productize your service business: 

1. Automate your delivery – If you find yourself doing a lot of one on one repetitive education or training for your customers, consider recording the sessions and then selling the recordings online. This can be done as a onetime fee or as a subscription fee to generate recurring revenue.
2. Think “what else” – Many service based companies can bundle products with their services to make additional revenue. If you own a cleaning service, for example, consider adding organizational tools or “between clean” packages that make maintaining a clean home easier for the home owner.
3. Publish a price list – Readily available pricing information can be crucial if you want to scale from a single sale into thousands of sales. Doing custom quotes can be time consuming and may keep the number of sales down. Create a list of your most popular services and put a price next to them.

Productizing a service business may not be for you, but it can solve a number of the issues that plague small businesses. Productizing can help solve the problem of inability to scale, stress of constantly acquiring new customers and projects, and limited profits.