Posts tagged "password"

What’s your marketing strategy?

December 4th, 2015 Posted by Uncategorized 0 comments on “What’s your marketing strategy?”


Consider a “little” bit of branding.

Getting your brand out there with signage, business cards, letterhead, a website, brochures, etc., is foundational to your marketing strategy. Branding doesn’t always have to involve big items. Small daily interactions can help reinforce your brand and positioning. Here are 4 places you can do a “little” bit of branding:

Packaging and/or Packing Slips – Amazon.com and Zappos.com are two large companies who are doing it right, when it comes to packaging. Branded boxes and tape bring instant consumer awareness to what has been delivered. If you regularly ship a product, consider branding your boxes.

Email Signatures – With every email you send, you can bring your brand to life with a small twist to your signature. Not only can you add your logo, but also your title and links to your social media profiles as well. Make it easy for people to interact with you. Here’s my signature; I get positive comments on it quite a bit. 

Wi-Fi Name and Password – If you regularly have customers use your Wi-Fi, why not have a little fun with it? Name your network something fun and relevant to your business and have the password be the feeling you hope they get from your business. A restaurant password could be “yummy,” for example.

Bills and Receipts – No one likes to get bills, so why not include a little humor or inspiration next to the logo on your bill/invoice? Both paper and email receipts offer a tiny moment that may be remembered long after a product’s been paid for.
Think about the potential, everyday moments that could be tweaked to surprise and entertain your customers. Work hard at creating a stronger brand connection. You don’t always need to spend big. Instead, spend smart by finding small branding moments that matter. We can help you with a “little” branding. Contact me at Kevin@waxfamilyprinting.com.

Keys to keeping your accounts safe

September 25th, 2015 Posted by Uncategorized 0 comments on “Keys to keeping your accounts safe”

BYOD Bring Your Own Device Security Blue

According to Google, getting “hacked” is the main concern for website owners and rightly so, as Google has noticed a 180% increase in the number of sites getting hacked over the last year.

  • Strong Password for FTP or Content Management Access. The general rule is use letters, upper and lower case, numbers, and symbols in your passwords, but the best protection of all is to have a long password. And it should go without saying that you should not use the same password on multiple accounts. Use 1Password to protect yourself and keep from going crazy, and while you’re at it, check out A Few of My Favorite Apps.
  • Keep your software updated. Next to weak or compromised passwords, outdated software is the next most common reason a site gets hacked. Failing to apply patches and keeping your software on current versions is an invitation to hackers to seek out your site.
  • Hosting. Not all hosting companies provide the same level and quality of services. Some popular platforms require more frequent updates. Ensure that your provider has a security policy in place to provide timely operating system updates to protect your hosting space.
  • Use Webmaster tools provided by Bing and Google and hosting services site statistics when available. These tools can help you identify security concerns with your domain.

If you have ever experienced a site hack, you know how expensive and time consuming it can be to clean up the mess. If you have not, be forewarned that it may only be a matter of time before your site gets attacked. Make sure you have not left any doors open for the hackers to simply walk through.

Kevin's Sig

Hackers: How to protect your data

July 3rd, 2015 Posted by Uncategorized 0 comments on “Hackers: How to protect your data”

Who has your data?

Hackers. This word strikes fear in the mightiest and tiniest of companies. Everyone is at risk. Security protocols are paramount. Your employees need to know the do’s and don’ts to make sure your sensitive data is protected.

Recently, an attempt was made on our bank account. Fortunately, our bank was on top of the situation, and we worked together to quickly shut down access to any and all potentially vulnerable data. According to an IBM study, 95 percent of business cyber-attacks are caused by human error. Reducing these errors can mean the difference between being exposed and being protected:

  • Click cautiously: Hackers are creating more believable emails and landing pages, enticing you to click and give up credentials. Always hover over the button to see if the URL matches the site it’s claiming to be before you click.
  • Take precautions: Web browsers have features (check the preferences) that flag fraudulent sites—use them.
    Protect passwords: Seems obvious, but we often get password-lazy. Don’t re-use them. Don’t share them. And make them challenging. Passwords are your first line of defense. I highly recommend 1Password. I wrote about 1Password in my blogpost These are a few of my favorite apps.

Remember, even with security software and processes in place, protecting data has to start with your people. Make sure you’re covered. And then double check again.

Kevin's Sig