Posts tagged "online"

Can in-store signage maximize newsletter subscriptions?

July 7th, 2017 Posted by Uncategorized 0 comments on “Can in-store signage maximize newsletter subscriptions?”

Continuing with the theme of increasing your marketing reach by combining digital and print advertising, in this blogpost, we’ll look at how you can use your in store promotional space to encourage newsletter subscriptions.

Whether you run a restaurant, a school, a retail shop or a business to business service based company, chances are good that you’ll have a client visiting you at some point.  Use in store promotional posters, table tents, hang tags, window clings or other signage to encourage customers to visit your website and sign up for your email newsletter.

Include a QR code that links to a mobile optimized page on your site with a short subscription form for a great customer experience. Entice customers to subscribe with an instant money saving coupon that can be emailed directly to them and shown to staff as proof of subscription.

Contact us at (615) 893-4290 or info@waxfamilyprinting.com.

Low-tech ways to increase your social media interactions

June 30th, 2017 Posted by Uncategorized 0 comments on “Low-tech ways to increase your social media interactions”

Recent research from Forrester finds that posts from top brands on Facebook and Twitter reach just 2% of their followers.

Of the 2% that see the post or tweet, a mere 0.07 percent of followers interact with the posts.  The low reach and engagement has gotten even worse since Facebook drastically cut the organic reach of a post in an effort to encourage boosted (paid) posts. With so few people seeing and engaging with posts, it is hard to truly have a social relationship with your customers.

While having and updating a Facebook page and twitter account is still an important component in an overall marketing strategy, it shouldn’t be the center of your marketing strategy. So what should you be doing to help build a social relationship with your customers? Try the tips below:

  • Email marketing – The average open rate for an email campaign is between 17 and 30 percent based on your industry and relationship with the customer. If you have to decide between gathering an email address and gaining a fan on Facebook or Twitter, get an email address. The chances of their viewing and engaging with an email is much higher than the view and engagement stats on any social media platform.
  • Blogging – Blogging allows you to create a branded community full of information, anecdotes, case studies and will help showcase your corporate personality/culture. Not only will an active, relevant blog drive traffic to your website, it will also create a space for your more outspoken fans to share with others what they like about your company. Encourage interaction with each post by posing questions and encouraging users to make comments.
  • Bring your Social Updates to your Site – Just because your latest Facebook post wasn’t seen on Facebook, doesn’t mean it can’t be seen on your website, blog or email updates. Add a “weekly” update section to your website where you round up all your social posts into one page. This could showcase your latest Instagram image, your tweets, Facebook posts, YouTube videos and blog posts all on one page. If the users won’t see the posts in their original form, they can at least review them on your site.
These tips are all fairly low technical ways of increasing your social interactions with current and potential customers, however, if you need help with any of the above, let us know. We’d be happy to help create a social strategy that maximizes your brand awareness.
Contact us at (615) 893-4290 or info@waxfamilyprinting.com.

Creating the right magical mix; Digital AND Print

June 23rd, 2017 Posted by Uncategorized 0 comments on “Creating the right magical mix; Digital AND Print”

Finding the right marketing mix is less about your business and more about your customers. Thinking about who they are, how they purchase and what influences them will help you determine how to reach customers with a good mix of print and digital advertising.

In the last two blogposts, we looked at using postcards to encourage website visits and using in store signage to promote newsletter signups. Today, we want to look at using print to engage your social media fans.

The digital world is cluttered. Very cluttered. Every 60 seconds 700,000 Google searches are performed, 60 hours of video are uploaded to YouTube and 168 million emails are sent. Making sure your fan base sees your posts can be a challenge unless you find other ways to promote your social media accounts.

Help people find your social media accounts by including your most used and valuable information on all of your marketing collateral. From business cards to brochures, make sure the addresses to your social media accounts are printed clearly for all to see. You may even want to include a blurb about why someone might want to go follow or friend you on a certain account.

Contact us at (615) 893-4290 or info@waxfamilyprinting.com.

HTTP or HTTPS; Does it really matter to people in the real world?

June 16th, 2017 Posted by Uncategorized 0 comments on “HTTP or HTTPS; Does it really matter to people in the real world?”

Still thinking about adding an SSL Certificate to your website so you can go from http to https?

SEMrush has published data on websites’ use of the HTTPS protocol; does an HTTPS get you better rankings in Google?

SEMrush analyzed the top 100,000 domains in its U.S. database and found that over the past three years, HTTPS usage has tripled among these websites. From 2014 to 2017, the percentage of domains in this group using HTTPS increased from 7.6 percent to 31.5 percent.

The SEMrush team also analyzed the correlation between search engine results page positions and HTTPS usage. They sampled 100,000 random keywords using SEMrush data and discovered that nearly 45 percent of results in the first position and nearly 50 percent of results in the second position used HTTPS.

If your website is not utilizing an HTTPS connection, now is the time to start. Contact us at(615) 893-4290 or info@waxfamilyprinting.com. for more information on SSL Certificates and HTTPS connections.

 

Are you using Powerful Print to Enhance your Marketing?

June 9th, 2017 Posted by Uncategorized 0 comments on “Are you using Powerful Print to Enhance your Marketing?”

The Internet has changed the way small business owners market their business.

Digital marketing (e-newsletters, search engine optimization SEO, social media and search engine marketing) can be a powerful form of advertising. For even more bang for your marketing buck, combine your digital marketing with a collaborative print marketing effort. Over the next few blogposts, our weekly marketing messages are going to focus on how you can increase your reach by combining digital and print advertising.

Tip: Postcards Rule. One of the most powerful marketing strategies today is to promote your website via direct-mail postcards. Postcards serve many purposes. Whether you want to invite people to an upcoming webinar/class or showcase a few of your bestselling products, using a postcard to direct traffic to your website is a great idea. Motivate response with an exclusive offer or personalized URL which will allow you to track your response rate, conversion rate, and ultimate return on investment.

Contact us at (615) 893-4290 or info@waxfamilyprinting.com for questions or more information.

Is Brick and Mortar Still an Option for Millennials?

June 2nd, 2017 Posted by Uncategorized 0 comments on “Is Brick and Mortar Still an Option for Millennials?”

Traditional brick and mortar stores remain highly relevant within the retail market.

In a recent survey, 87% of consumers are shopping in store as often as they did in 2014 and as many as 85% of consumers still prefer to shop in store. The study shows that this preference is primarily driven by a desire to be able to see and handle the physical products before purchasing.

Having a mobile website is an important driver of traffic to a retail location. 50% of respondents report using their mobile device to research products, more than 60% for price comparison purposes, and, perhaps most importantly, 46% to find the location of the closest relevant store.

“Millennials” – people between 18-34 years of age – can be a significant market for brick and mortar retailers. 90% of millennials report planning to shop in-store at least as often as in previous years. And 87% admit to having spent more than they intended upon entry.

All of this means that effective in-store marketing is as important as it ever was – and point-of-sale and large-format display advertising should be a major consideration for retailers.

If you need some help or ideas on how you can spruce up your in-store sales, give us a call at (615) 893-4290 or info@waxfamilyprinting.com; we’d be happy to provide some attention-grabbing ideas.

You can make your value proposition memorable

May 26th, 2017 Posted by Uncategorized 0 comments on “You can make your value proposition memorable”

Most people think a value proposition is a statement of what you do; what makes you different or better than everyone else.

That’s hard to define in a world where it seems like there are more choices than customers.

A value proposition is a clear statement of the tangible business value that people/organizations get from using your product or service. It’s the outcome of using what you sell – not what you sell. The best value propositions include measurable business objectives that cause movement – lower costs, speed delivery, improved quality, increased efficiency, decreased churn, etc. Working real metrics into your value proposition statement makes a bigger impression and improves recall when your prospect has a need for your product or service.

Try it out on us! Does your value proposition need an update? Let us hear it. We’ll let you know where you could improve and where you are doing great! Email us at info@waxfamilyprinting.com and let’s get started.

How important is a good review?

May 19th, 2017 Posted by Uncategorized 0 comments on “How important is a good review?”

“If you don’t ask, the answer is always No”, this saying holds true for reviews as well.

A recent survey by Bright Local revealed that 7 out of 10 customers will leave a review if asked. So, what are you waiting for? Go ahead and ask your customers to leave a review. Some of the key takeaways from Online Review Survey Research:

·       84% of people trust online reviews as much as personal recommendations

·       74% of consumers say that positive reviews make them trust a local business more

·       73% of consumers think that reviews older than 3 months are no longer relevant

·       90% of consumers read less than 10 reviews before forming an opinion about a business

·       58% of consumers say that the star rating of a business is most important.

·       54% of people will visit the website after reading positive reviews

Yelp, Google and Facebook are all popular places for consumers to leave and read reviews about your company. When you ask for a review, be sure to send the customer a link to the profile that you want them to leave the review on.

Customer Service reviews are our lifeblood. We review our reviews every week and report every customer response to the whole team. Interested in knowing what your NPS (Net Promoter Score) is? Give us a call at (615)893-4290, or email us at info@waxfamilyprinting.com and we will help you find out!

Quick tips to create growth this quarter

May 16th, 2017 Posted by Uncategorized 0 comments on “Quick tips to create growth this quarter”

Looking for some easy ways to make business better right now? Here are some ideas you can use to grow your business right away:

  • Ask your customers to write a review of your business (According to Yelp, a ½ star increase causes a nearly 20% increase in reservations with restaurants). What your customers say means more to your future customers than what you tell them.
  • Update your website content on a regular basis. If you have a blog, write more articles. Set a weekly schedule and involve members of your team in your blog strategy.
  • Make sure your mobile website experience is positive. The shift to mobile is undeniable. In 2017, you must have a website that is designed for mobile, not just mobile compatible.
  • Create shareable content. Search engine optimization used to be about linking to other sites. Today it is about compelling, unique and relevant content.

If you need assistance with any of these tasks, feel free to give us a call. Not only can we can help you create and implement these suggestions, but we also provide solutions for your other marketing challenges, so contact us at (615) 893-4290 or info@waxfamilyprinting.com to learn more.

Come on! Does Font Choice Really Matter?

May 12th, 2017 Posted by Uncategorized 0 comments on “Come on! Does Font Choice Really Matter?”

There have been many studies that explore the importance of font choice to customers’ buying habits. If you’re looking to change up your marketing a bit, something as simple as a font change can make a massive difference.

If you’re looking to elicit a simple action—”call for a consultation,” “order now,” “try our new product”—then you may be better off using a super-simple, clear font. People who feel bogged down by processing a hard-to-read font may be less likely to answer your call to action.

Conversely, if you’re selling a high-end, technical product, selecting a font that requires a little more work from readers can make them feel more invested in the experience of learning more. In turn, they may be more likely to purchase.

The most important thing to remember is to use typography to complement and enhance your copy. When done right, it can trigger the right emotion and mood required to get a prospect to take action.

Contact us at (615) 893-4290 or info@waxfamilyprinting.com.