Posts tagged "growth"

Stop Doing That – And Get Growing

December 22nd, 2017 Posted by Uncategorized 0 comments on “Stop Doing That – And Get Growing”

In a previous blog post, I quoted Bob Newhart, “Stop it!” Sometimes we need to realize what we are doing and adjust some behaviors.

For small-business start-ups, it can be hard to imagine growth when you don’t have time to get everything done. It’s also hard to imagine taking on the expense of people to do the tedious things that eat up your day.

Growth can only happen if the vision of the company can be realized in the day-to- day operations. When all of the decision making and task completing fall to one person, chances are that sales will stagnate.

If you want to grow, it is wise to hire people to do the tasks you don’t want to do or are not very good at doing. The executive director of Homeward Animal Shelter took a year to convince the board to let her hire a full-time marketing person. This freed her and her staff to raise more money, care for more animals, and forward their mission.

Prosthetics, a 3-D printing company focused on printing inexpensive prosthetics for children, was founded by college engineering seniors who gained a wide following through social media. After two years, they realized they weren’t very good at sales. They brought on a sales director, which allowed the founders to do what they do best.

A great idea and a lot of passion can only take you so far. Surrounding yourself with competent people that understand the mission and vision of your company may provide the right catalyst for growth and success.


» If you don’t have the budget to hire a new employee, start with a consultant or service company to take those duties. Wax Eloquent can operate as your marketing department.

» Think about how to increase productivity when adding staff or consultants. The goal is to grow your business. The new hires must free up time for moneymaking efforts.

Sure Fire Essential Tips for your Business Growth

February 19th, 2016 Posted by Uncategorized 0 comments on “Sure Fire Essential Tips for your Business Growth”

Communication and ongoing customer feedback are essential for business growth.

Having an open dialogue with your customers is vital. There’s a double benefit to your business:

  • You can anticipate problems and stay aware of how you’re performing, rather than discovering days or weeks afterwards.
  • Your customers are more confident about the service you provide as a result of the communication, or simply because the channel is open, even if they don’t use it. It’s basic human nature to want to be heard and to be kept informed. People like to feel that they matter, and that they are cared for.

If your company fails to build openness into your communication standards, then customers feel isolated and uninvolved. They are then prone to leave and go where they feel more valued.

Involving customers (and staff) can be easy. It just takes a little thought and care. For example, devise a simple feedback form. The form can carry details of your mission statement, service offering, and your customer service charter. Make it available in print, on the web, in email communications and your social media strategy. Encourage the use of surveys to gather more detailed information. Just a little bit of forethought can go a long way in turning customers into raving fans.

Remember: Your business is completely and utterly dependent on your customers. Your business will not exist without them. 

We use an “automated” customer survey that every one of our customers gets at least one a quarter. We have found this survey to be one of the very best tools in our toolbox. Please email me at for more info.

Invest a dollar; Make forty dollars!

August 14th, 2015 Posted by Uncategorized 0 comments on “Invest a dollar; Make forty dollars!”

Origami duck and ducklings made out of US dollar banknotes, close-up

According to Adobe Systems, the return on investment (ROI) for email marketing can be nearly $40 for every $1 spent. The big news from a just-released report is that the importance of email marketing continues to grow despite the growth and popularity of social media and mobile applications.

The 2015 State of Marketing report from Salesforce Marketing Cloud indicates that 60% of marketers said email is a critical enabler of products and services and 20% said it was the primary revenue source for their company.

What marketers tend to forget is that the customer journey begins with great contact data.

  • 33% of customers surveyed said that email is the best method for building brand loyalty
  • 30% of email contacts change accounts each year
  • Poor sender reputation can affect the deliverability of your messages
  • Gartner predicts that by 2016 industries will have to compete primarily on customer experience.

Contact us today to learn more about how we can help you with your email marketing efforts.

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