When creating marketing material for your company, take a look at how your product benefits the customer. Now consider the emotional reasons someone would want what you sell.
Whatever it is that you do better than your competition, add an emotion to it and use that in your marketing. People buy emotionally and then justify the purchase rationally. Hone in on the emotions that cause someone to act. Once you understand these emotions, you can help them justify the sale rationally with your features and benefits.
Pay special attention to any words that could evoke emotion and use those in your next marketing effort! If you get stumped, give us a call. We’re happy to talk through your emotions with you. 🙂