Posts tagged "customer"

5 types of visual content

July 24th, 2015 Posted by Uncategorized 0 comments on “5 types of visual content”

Photo collage from cubes with pictures

Visual content is becoming more and more popular because of its ability to quickly communicate a concept; images are more shareable than text. Here are five types of visual content that resonate best with customers and prospects.<br />
<strong>Comics</strong> – can be a fun way to talk about a complex problem. Comics can be a great ice breaker to talk about bigger issues. A comic that identifies a problem can be an engaging way to introduce a whitepaper or a new solution.<br />
<strong>Memes</strong> – are phrases or sayings that are tied to an image. This can be used in a humorous manner, or can be more serious with a customer testimonial and image. Memes can be used as invitations, to share facts, to poke fun or to help customers digest small bits of information.<br />
<strong>Infographics</strong> – are a great way to summarize an issue or findings. Whether its survey results or showing two sides of an argument, a well-crafted infographic can help the reader understand the issues at hand and the possible solutions. We’re working right now on an infographic that is a key part of a non-profit’s fundraising campaign.<br />
<strong>Photos</strong> – are an often overlooked marketing tool. Cameras are ubiquitous. Almost everyone has one in their purse or back pocket. Don’t just throw event photos up on Flickr or Facebook. Take one of your event/meeting photos and use that to convey or promote your message.<br />
<strong>Videos</strong> – can be a challenge for a lot of companies. Often the cost to produce can be prohibitive for a small business, however, video is one of the most widely consumed forms of content on the internet. People will often rather watch a 30 second video than read a page of content. A video does not have to be a professionally produced piece of art. Segments of a webinar or a short video taken with a HD phone camera will often convey the message you need in a short amount of time.<br />
Marketers who are leveraging visual content are seeing significant increases in their blog traffic, social media engagement, visitor-to-lead conversion rates and inbound customer acquisition results.

Breathing life into dead leads

July 17th, 2015 Posted by Uncategorized 0 comments on “Breathing life into dead leads”

Cardiogram

At one point or another, every salesperson comes across a prospect that shows a high level of interest and then, seemingly out of nowhere, drops off the face of the earth. If you are looking to resurrect a dead lead, try some of these tips:

  • Create an engagement oriented offer. Maybe your lead needs a little more information before they make their decision. Try an offer of a helpful whitepaper, a new point of view, an infographic or experiment with a conversational call to action or a survey.
  • “Dear John.” It may sound counter-intuitive, but if your lead won’t return your calls or respond to your emails, try sending one last email to let them know that while you’ll always be there for them, you’re taking them off the top of your list. It may just provoke them to respond.
  • Keep them on life support. Try creating a “no person left behind policy.” Something inspired them to reach out to you in the first place. You just need to rekindle that interest again. Marketing automation makes it possible to put your dead leads into a recycled lead-nurturing track that can go on from here to the hereafter. Don’t give up—keep at it.

Persistence and the right message can really pay off for marketers. Try mixing up your delivery too. Email is great; email plus a phone call is even better. Add a compelling direct mail piece or hand written note into the mix and get ready to watch your dead leads live again!

Kevin's Sig

Do You Need a Marketing Plan?

May 1st, 2015 Posted by Uncategorized 0 comments on “Do You Need a Marketing Plan?”

ThinkstockPhotos-185627561Yes. Your marketing plan is your road map to growth; and surprisingly, not all companies have one.

A marketing plan can be time consuming to create and requires dedicated focus and analysis. Following a researched marketing plan can create more consistent and predictable results from your marketing efforts.

When developing a marketing plan, ask yourself the following questions:

  • Who is our customer?
  • Where are we now?
  • Where do we want to be?
  • How will we get there?
  • What opportunities exist in the environment?
  • Who will do what?
  • How will we know we’ve arrived?

Asking these questions will likely prompt other questions and will most likely require collaboration with other team members in your business. The goal is to produce a united plan that will help grow your business with measurable results.

Kevin's Sig