In a previous blog post, I quoted Bob Newhart, “Stop it!” Sometimes we need to realize what we are doing and adjust some behaviors.
For small-business start-ups, it can be hard to imagine growth when you don’t have time to get everything done. It’s also hard to imagine taking on the expense of people to do the tedious things that eat up your day.
Growth can only happen if the vision of the company can be realized in the day-to- day operations. When all of the decision making and task completing fall to one person, chances are that sales will stagnate.
If you want to grow, it is wise to hire people to do the tasks you don’t want to do or are not very good at doing. The executive director of Homeward Animal Shelter took a year to convince the board to let her hire a full-time marketing person. This freed her and her staff to raise more money, care for more animals, and forward their mission.
Prosthetics, a 3-D printing company focused on printing inexpensive prosthetics for children, was founded by college engineering seniors who gained a wide following through social media. After two years, they realized they weren’t very good at sales. They brought on a sales director, which allowed the founders to do what they do best.
A great idea and a lot of passion can only take you so far. Surrounding yourself with competent people that understand the mission and vision of your company may provide the right catalyst for growth and success.
» If you don’t have the budget to hire a new employee, start with a consultant or service company to take those duties. Wax Eloquent can operate as your marketing department.
» Think about how to increase productivity when adding staff or consultants. The goal is to grow your business. The new hires must free up time for moneymaking efforts.