How Do You Stop Squids from Killing You and Your Business?

February 16th, 2018 Posted by Uncategorized 0 comments on “How Do You Stop Squids from Killing You and Your Business?”

Practical Application Time; are there ways to actually prevent squids from happening?

Yes.

We are now at the point of why I wrote this book/post for you. If watching for squids and recording squids is all about the past, then what’s the point? If watching for squids and recording squids is just about the past, then there is no point in doing this. It’s just too painful and it’s just not helpful.

No.

We record and learn from squids because we care about the future. I suspect you knew this all along…or at least you were patient enough to hang in there with me all this time, because there would be a payoff.

And the payoff is this; when you develop a culture of looking for and learning from your mistakes, you begin to develop tricks and tactics to help you NOT make that next SQUID.

Just yesterday, at the print shop, we were discussing a squid. A new customer (RED FLAG) had submitted a business card file (RED FLAG) that had been designed by his wife (RED FLAG) for printing. We had printed it even though there were no cut/crop marks on the file (RED FLAG). So, the customer wasn’t happy (Surprise!) with the finished pieces and we are going to reprint them.

So, we had four red flags coming into the first printing of these cards…what would we do differently in fixing the problem? (To a Southerner, “fixing” is what we do to every problem.) The client’s wife did not have the expertise to fix the file, so we are going to make sure the file is right with the cut marks and crop marks before we print it this time. Why didn’t we do this “fixing” the first time.

Good question.

Our past experiences this many red flags before we actually produced the piece should have helped us head off this squid before it bit us. But we forged through, right through those four red flags that should have given us some pause…and should have caused us to slow down and make the necessary changes BEFORE we printed.

Humility will help you admit that you make mistakes. Click To Tweet

By the way, after working in the print/communications industry for over 35 years, I’ve found that the easiest way to actually proofread anything is AFTER it’s printed. It’s easier, but it’s more expensive. It’s easier, but it takes a lot longer to fix it.

Tenacity helps you keep documenting your mistakes. Click To Tweet

You’ve heard of “measure twice; cut once.” For print professionals, it’s “proof twice; print once.” Oh…and it’s always better if the person proofing is not the person who actually did the original composing or typing. A fresh set of eyes on the copy is always a good thing!

Humility will help you admit that you make mistakes.

Tenacity helps you keep documenting your mistakes.

Wisdom teaches you how to avoid making the same mistake over and over.

Wisdom teaches you how to avoid making the same mistake over and over. Click To Tweet

Let’s hear it for humility, tenacity and wisdom. This is how you stop squids from killing you.