If you are currently or considering sending emails as part of your marketing campaign, studies show that if you include a percent-off deal, a question and a 6 – 10 word email subject you will see better results.
38% of customers are more likely to click an email with a percent-off deal and 47% are more likely to convert when compared to emails with dollar-off deals. Add a perfectly timed question…a question can increase your open rate by 44% as compared to an exclamation point. Your emails need to have maximum conversion potential
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