I blog. My blog helps my SEO and establishes my credibility in the market.
Hey, after 35 years in design, print and signs…I need all the help I can get.
And I’m not alone. 77% of business to consumer marketers leverage blogs as a marketing tactic (Content Marketing Institute). One major problem with blogs, however, is that there isn’t always a direct link between the products featured on the blog and the ability to purchase them. To solve this problem, retailers are experimenting with new technology that enables them to create shoppable images that can be used in blogs and other social posts. These images help consumers discover all available items and link them directly to the product pages for purchase. A home furnishing retailer recently tested this solution and reported a 110% increase in click-thru rates when compared to traditional blog posts.
Getting people to travel from your blog or other content piece to the shopping cart is the goal of any content marketing campaign. Getting creative with how you direct people to the cart can push your piece over the top and increase sales.