According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends Report, 86 percent of B2B marketers are now using content marketing as a tactic, and 70 percent of those surveyed are creating more content than they did a year ago. How can a time strapped business owner or manager like you create more unique and engaging content? Try some of our suggestions below:
- Repurpose existing content – If you have content in one format, there is a good chance you can tweak it and use it for another. Turn longer videos into shorter bite-sized chunks, let people download the audio as a podcast, transcribe the text and turn it into a blog post or two, pull out key quotes and turn into social media posts.
- Source from others – Tap into your team, freelancers or guest bloggers. Make sure each contributor understands the value of high-quality relevant content. This diversification of writers can expand your network and bring new readers to your site.
- Try a new perspective – If you experience writer’s block, try writing an authoritative article from an alternate perspective. Sometimes the material you are writing has already been covered in great detail. Try looking at it from a new angle or format and then publish.
Don’t forget to promote your piece once you have it created. Share it on social accounts, on your blog and send it out via email to your contact list. The more eyes on the piece the better.