Trying to win the online search results battle with your website?
Try these 3 quick tips to make sure your local Search Engine Optimization (SEO) is giving you the upper hand.
Quick Tip 1
Set up and optimize your account with Google My Business (www.google.com/mybusiness). When you select your category for your listing, make sure your website has a page that is relevant to the category you selected. Google will see the connection and send traffic for those keywords to your site.
Quick Tip 2
Make your site secure. It isn’t often that Google tells us what to do to positively impact rankings. The fact that they have mentioned that secure sites will be given a ranking boost should be enough of an incentive for you to invest in an SSL for your site.
Quick Tip 3
Encourage Reviews – Encourage your customers to leave ratings and reviews of your business if they are satisfied with your work. Whether you ask for the review with a simple email after the service, a flyer at checkout, or a callout on your website – the more positive, authentic reviews your business receives, the better your business will appear in search (both via the search engines and the local review sites themselves). We send every customer a very short email survey request…and ask for them to post their comments and reviews on FaceBook and Google.
Take a quick look at your analytics before you implement these changes. Then look again a month after you put these items in place. Did you notice an increase in traffic?
As always, if you need help with any of the items above, please let us know. We are happy to help!