Creating a marketing calendar can help make sure you are continually getting your message out in a consistent and relevant manner even when you are too busy to focus on marketing. Here’s how to create your marketing calendar; you’ll need a couple hours and a spreadsheet (there are apps that can help you organize too, however, a simple spreadsheet will do the trick).
Create a grid with one axis listing the time intervals and the other listing your marketing activities. Be sure to list all marketing activities (including any major events you may be attending). If you end up with a time period that has a lot of events, you may be able to cut back on nonessential marketing. Conversely, you can use slow times to work on building your brand with more long-term marketing efforts (direct mail, email marketing, social media marketing).
For each time frame, get specific on what your marketing plan will be. List out who is responsible, the budget, materials needed and any other key details.
As always, if you need help creating your calendar or any of the items listed on the calendar, let us know! We are always happy to help.