It may sound simple, but the easiest way to get customer feedback is just to ask.
Whether the feedback will happen by phone, email, mail or social media, create a process that sends an email or letter after a purchase to start the dialogue. Getting customer feedback is an underutilized marketing tool that could help you unearth product or customer service flaws, areas of excellence and fantastic verbiage for marketing materials. It can be scary to open yourself and your business up to unfiltered reviews, however, the learning that comes from this feedback can be invaluable.
Ask me about a service we’ve been using for years to get GREAT customer feedback. Email me at Kevin@waxfamilyprinting.com and we’ll talk about Net Promoter Scores and the ONE question you need to ask every one of your customers.