Is it Time for you to start planning for the holidays?

October 22nd, 2016 Posted by Uncategorized 0 comments on “Is it Time for you to start planning for the holidays?”

family-557108_1280It’s October and we’re still wearing shorts and sandals, however, now is the time to start planning holiday promotions.  

In a HubSpot blog post, marketing expert Rachel Sprung outlined a six-step process to prepare your marketing for the holidays. Develop a campaign strategy. This will provide structure and guidance so the holiday frenzy does not overwhelm you.

  • Design your marketing for both niche and mainstream holidays. Christmas isn’t the only day people care about. Think about the different holidays that resonate well for your users.
  • Produce holiday-themed offers. Keep your marketing efforts timely and relevant to maximize audience engagement and ROI.
  • Create a social media plan. Audience engagement on social media during the holidays is typically smaller than normal. Plan accordingly so you aren’t relying on social media for exposure.
  • Rethink ad copy. Many of your existing ads can be recycled for your holiday campaign. Include holiday-themed keywords and graphics to grab people’s attention.
  • Prioritize customer delight. Brands need to remember that the holidays are about enjoying good company and having fun.

Planning your marketing and promotions for the holidays now will help ensure a successful and profitable season. Let’s get to it! If you need some help, email us at info@waxfamilyprinting.com or give us a call at (615) 893-4290 and we’ll be glad to help.

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