With over 200 million active users, Instagram is one of the 10 most popular social media sites.
Even though Instagram is wildly popular, many small businesses aren’t utilizing Instagram to its fullest potential. Just like Facebook or Twitter, your Instagram strategy will require careful planning before you post.
Here’s how to get the best bang for your buck with Instagram:
- Use Hashtags – Hashtags make it possible to associate groups of images or a series of photos related to a central topic. Using popular hashtags relevant to your business is a useful tactic to gain visibility with your target audience.
- Create Contests – Encourage your followers to regram (repost) your photo or have them post a photo of themselves using your product or service to be entered to win a prize. Make the prize truly worthwhile. Do a bit of figuring and tell them the chances of winning. If you make the chances relatively favorable, engagement should go up.
- Be authentic – Instagram allows marketers to build connections, not based on words and one-way communications but on the development of visual connections. Over time, these connections can help build understanding, loyalty and advocacy.
Even if you aren’t ready to start using Instagram today, you should at least secure your handle (ID name) before someone else does. Getting your company name or product name as your Instagram ID will help people find and follow you on Instagram.