According to Adobe Systems, the return on investment (ROI) for email marketing can be nearly $40 for every $1 spent. The big news from a just-released report is that the importance of email marketing continues to grow despite the growth and popularity of social media and mobile applications.
The 2015 State of Marketing report from Salesforce Marketing Cloud indicates that 60% of marketers said email is a critical enabler of products and services and 20% said it was the primary revenue source for their company.
What marketers tend to forget is that the customer journey begins with great contact data.
- 33% of customers surveyed said that email is the best method for building brand loyalty
- 30% of email contacts change accounts each year
- Poor sender reputation can affect the deliverability of your messages
- Gartner predicts that by 2016 industries will have to compete primarily on customer experience.
Contact us today to learn more about how we can help you with your email marketing efforts.