Institutional Memory can increase sales

October 23rd, 2015 Posted by Uncategorized 0 comments on “Institutional Memory can increase sales”

Have you been with your company for quite sometime?

Look around you, your co-workers may not have been there when you had those three record years in a row. They may not remember your first year of transitional business when your business increased by 43% and you hit a million in sales for the very first time. Help your co-workers see what can be done, by reminding them what you have already accomplished.

We were reviewing our monthly sales numbers at the end of August and I mentioned that it was a great month. I also mentioned that our sales were about half of what we had done in a particular month years ago. No one at the table had been a part of the company when that high water mark was reached.

Leaders help followers “see” what can be done by reminding them of what they “saw” in the past.

Kevin's Sig

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