Merchants continue to recognize the value of the printed catalog in today’s digital world for a myriad of reasons. It’s a channel that many are using to drive consumers to their website, help build brand awareness, introduce new product lines and increase direct sales. It’s also an opportunity to tell your story and provide helpful tips to your customers.
A recent study by MultiChannel Merchant shows catalogs are just one of the print format merchants will be using in the next 12 months to increase sales. Respondents said postcards (48.2%), direct mail (42.2%) and flyers (37.8%) will be used in their marketing efforts.
Two tracking…nearly 60% of catalog marketers produce digital versions of their catalogs as well as printed. Many merchants are using postcards to help drive traffic to their websites and offered the catalog as a digital download from the site.
If you would like to know more about using catalogs or other printed materials as part of your marketing mix, give us a call at 615-893-4290.