If you’re rethinking your marketing and communication strategy for next year, consider adding some humor (and I’m not joking about this ????).
Funny and witty messaging shows your personality, and increases the likelihood that someone will relate with your company. Even with a serious topic (like taxes), humor can lighten tone just enough to make the message one that people will interact with and share frequently.
Humor isn’t about making your readers laugh out loud. It’s about connecting with your audience and their wanting to connect back. I tried desperately to come up with a pun about using humor and jokes and yolks, but for me, my humor has to be eggscellent. Did that crack you up? Eggsactly.