In a 2009 TED Talk, leadership expert Simon Sinek said, “People don’t buy what you do; they buy why you do it. If you talk about what you believe, you will attract those who believe what you believe.”
Do you know your company’s “why”? (Hint: It’s not to make money). Think about the core purpose of your business, and then think about how you market your products or services. Are they aligned? As Sinek has found, having loyal customers is all about attracting the people who share your fundamental beliefs. Wax Family Printing’s “why” is found in our Mission Statement. “We help our customers communicate clearly from concept to completion.” We exist to help our clients better communicate.
Once you are clear on your “why”, share it with your customers and your staff; and sprinkle it into all your marketing efforts. You may have the best product or service on the market, sharing your “why” will help potential customers understand how working with you will benefit them.
Curious to hear more about what Sinek had to say? Join the 27 million+ other viewers and watch his TED talk here