Approximately 100 billion emails are sent and received every day. Email is the primary form of communication in business world. This trend is expected to continue with a projected 132 billion emails being sent and received per day by the end of 2017. There are so many pieces of communication vying for your audience’s attention! What should you do?
Try using some of these tips to make sure your messages are connecting with your audience:
- Tell a story – storytelling takes your audience on a journey with you. Write a compelling story that draws your audience in and makes them want to learn more.
- Use clear language – are your messages clear and easy to understand by someone who has no idea who you are or what you do? Avoid using acronyms or industry jargon that may leave some people scratching their heads.
- Tell them what you want them to do – at some point in your message you’ll need to give your audience the resources they need to take the next step. Make the next step appropriate and easy for the user.
Powerful communication is relevant, timely and pulls the user in. Using the tactics listed above, you’ll be on your way to positively connect with your audience.