45% of Millennial Moms feel overlooked by retailers
If your target market is women (specifically moms) roughly between the ages of 24 – 34, you may be missing the mark in your advertising. In a recent study, 45% of this demographic said they felt like they were being overlooked by retailers.
Millennial Moms are socially and technologically savvy. They have grown up with blurred lines of private and public and they actively consume content on the web. On average, M&M’s spend more than 17 hours per week on social media. If you are marketing to these women, you’ll need to engage with them on their terms. Instagram, Pinterest, Facebook, Vine, hobby/news blogs and Twitter are the go-to online advertising place for this demographic.
If your target audience is NOT moms between the ages of 24 to 34, this little post can still be a help to you. What exactly is your target audience? Make sure your advertising dollars are being spent in the right place. Know your target audience and the most effective way to communicate with them before you begin a new campaign.