Google’s Chrome browser (55% market share) recently began marking any page with a password or credit card field as insecure if the page is not on an HTTPS connection. Moreover, Google has alluded to a plan to eventually mark all non-HTTPS sites as not secure.
What does this mean for your website? If you have been dragging your feet about ordering an SSL for your site, now really is the time to make the switch. If your site appears untrustworthy, users will leave without transacting even if the product is something they want or need.
This isn’t the first time Google has placed an importance on a secure connection. Back in August of 2014, Google informed webmasters that they had started using HTTPS as a ranking signal.
If you have questions about making your site secure, contact us today.