Emoticons have evolved from text-based happy faces—:)—and frowny faces—:(—to pictograms known as emojis.
Emojis are everywhere in social media posts and SMS messaging. Nearly half of the text found on Instagram are emojis. Marketers are taking notice and using emojis in their marketing. Emojis are a good way to relate to customers in a more personal and fun manner. An image based post can now be captioned with a single emoji and most readers will understand that the image conveys sadness, happiness, humor, etc.
Emojis help communicate a message with feeling and emotion; something that straight text often can’t do. Have you used emojis in your marketing yet? Tell us about it!