A marketing plan can be time consuming to create and requires dedicated focus and analysis. Following a researched marketing plan can create more consistent and predictable results from your marketing efforts.
When developing a marketing plan, ask yourself the following questions:
- Who is our customer?
- Where are we now?
- Where do we want to be?
- How will we get there?
- What opportunities exist in the environment?
- Who will do what?
- How will we know we’ve arrived?
Asking these questions will likely prompt other questions and will most likely require collaboration with other team members in your business. The goal is to produce a united plan that will help grow your business with measurable results.