Hashtags are a cross-media way of communicating and connecting on social media channels.
They’re on paper tickets, TV shows, commercials, the Super Bowl, and everyone from pop idols to political leaders use them. Like them or not, they’re here to stay. Even though our attention spans are decreasing…even though content is so easy to consume…even though online dialogue is so important, you gotta know hashtags.
You need to know how to use hashtags effectively to drive more traffic to your business.
· Target your audience – categorize your social updates by finding relevant and active hashtags. Then use them to target specific audiences.
· Identify the right hashtags – you can find actively used hashtags by using the search feature on social sites. Tools like hashtags.org can also help you identify popular and relevant hashtags.
· Create campaigns – a recent survey found that 51 percent of respondents would share hashtags more often if they knew advertisers awarded discounts for sharing product-based hashtags. Design your own hashtags for content marketing, events, and promotions to help build community around your brand message.
· Buck the trend – even though ironic hashtags are a trend, they won’t help you engage your customers or reach new ones. Stick with hashtags that will speak to your audience and bring in more traffic. I’m a big fan of irony (irony sharpens irony), but this is not a case where you would want to use irony.
Using a hashtag can make your content more visible. Tweets with one or more hashtags are 55% more likely to be retweeted than those that did not include them (Hubspot). Hashtags are communities, and when used appropriately, they can help you engage with a larger audience.