Nearly every business person understands the need to have a website, and most have one, but not all websites are created equal.
And no, we are not talking about design (but that is important too!), or platform. Top performing websites win with HTTPS (the padlock that shows your site is secure). HTTPS stands for Hyper Text Transfer Protocol and it ensures the legitimacy of a site and builds trust with your visitors.
- HTTPS ensures that visitors personal data is encrypted and secure
- HTTPS can improve your site’s search engine ranking. (Google favors sites that are secure.)
- HTTPS can improve page speed. Faster load time keeps people on your site longer and is critical for mobile visitors.
If you haven’t switched to HTTPS by obtaining a Secure Socket Layer (SSL) Certificate yet, give us a call. We provide the certificates and can assist with installation. If you have not upgraded to HTTPS, now is the time to make the switch.