Planning your marketing for next year? Consider adding a direct mail campaign to support your upcoming promotions or events. Direct mail has the ability to quickly communicate your message at a reasonable cost. Consider these statistics…
- 85% of consumers sort through and read selected pieces of mail every day.
- 75% indicate they examine direct mail more closely searching for coupons and discounts.
- 40% of consumers say they have tried a new business after receiving a direct mail piece.
- 70% have renewed their relationship with businesses they had stopped using.
Think about these statistics; direct mail is an EFFECTIVE marketing strategy in our digital age. When used together, direct mail and digital marketing can build business and spread your message quickly and effectively.