Traditional brick and mortar stores remain highly relevant within the retail market.
In a recent survey, 87% of consumers are shopping in store as often as they did in 2014 and as many as 85% of consumers still prefer to shop in store. The study shows that this preference is primarily driven by a desire to be able to see and handle the physical products before purchasing.
Having a mobile website is an important driver of traffic to a retail location. 50% of respondents report using their mobile device to research products, more than 60% for price comparison purposes, and, perhaps most importantly, 46% to find the location of the closest relevant store.
“Millennials” – people between 18-34 years of age – can be a significant market for brick and mortar retailers. 90% of millennials report planning to shop in-store at least as often as in previous years. And 87% admit to having spent more than they intended upon entry.
All of this means that effective in-store marketing is as important as it ever was – and point-of-sale and large-format display advertising should be a major consideration for retailers.
If you need some help or ideas on how you can spruce up your in-store sales, give us a call at (615) 893-4290 or firstname.lastname@example.org; we’d be happy to provide some attention-grabbing ideas.