Marketers benefit tremendously when they embrace the Rule of 5.
For every piece of content developed, there should be 5 uses, applications or reinvention options. Turn a webinar into a white paper. Then break the white paper into a series of articles and blog posts and connect them via hyperlinks. Take one topic and develop 5 different angles to approach it, creating 5 different formats of content. In a world where unique content rules the web, embracing the rule of 5 can mean the difference between success and failure for your blog or website.