Check back for the weekly word from Kevin.

Creating the right magical mix; Digital AND Print

Finding the right marketing mix is less about your business and more about your customers. Thinking about who they are, how they purchase and what influences them will help you determine how to reach customers with a good mix of print and digital advertising.

In the last two blogposts, we looked at using postcards to encourage website visits and using in store signage to promote newsletter signups. Today, we want to look at using print to engage your social media fans.

The digital world is cluttered. Very cluttered. Every 60 seconds 700,000 Google searches are performed, 60 hours of video are uploaded to YouTube and 168 million emails are sent. Making sure your fan base sees your posts can be a challenge unless you find other ways to promote your social media accounts.

Help people find your social media accounts by including your most used and valuable information on all of your marketing collateral. From business cards to brochures, make sure the addresses to your social media accounts are printed clearly for all to see. You may even want to include a blurb about why someone might want to go follow or friend you on a certain account.

HTTP or HTTPS; Does it really matter to people in the real world?

Still thinking about adding an SSL Certificate to your website so you can go from http to https?

SEMrush has published data on websites’ use of the HTTPS protocol; does an HTTPS get you better rankings in Google?

SEMrush analyzed the top 100,000 domains in its U.S. database and found that over the past three years, HTTPS usage has tripled among these websites. From 2014 to 2017, the percentage of domains in this group using HTTPS increased from 7.6 percent to 31.5 percent.

The SEMrush team also analyzed the correlation between search engine results page positions and HTTPS usage. They sampled 100,000 random keywords using SEMrush data and discovered that nearly 45 percent of results in the first position and nearly 50 percent of results in the second position used HTTPS.

If your website is not utilizing an HTTPS connection, now is the time to start. Contact us for more information on SSL Certificates and HTTPS connections.

Are you using Powerful Print to Enhance your Marketing?

The Internet has changed the way small business owners market their business.

Digital marketing (e-newsletters, search engine optimization SEO, social media and search engine marketing) can be a powerful form of advertising. For even more bang for your marketing buck, combine your digital marketing with a collaborative print marketing effort. Over the next few blogposts, our weekly marketing messages are going to focus on how you can increase your reach by combining digital and print advertising.

Tip: Postcards Rule. One of the most powerful marketing strategies today is to promote your website via direct-mail postcards. Postcards serve many purposes. Whether you want to invite people to an upcoming webinar/class or showcase a few of your bestselling products, using a postcard to direct traffic to your website is a great idea. Motivate response with an exclusive offer or personalized URL which will allow you to track your response rate, conversion rate, and ultimate return on investment.

Is Brick and Mortar Still an Option for Millennials?

Traditional brick and mortar stores remain highly relevant within the retail market.

In a recent survey, 87% of consumers are shopping in store as often as they did in 2014 and as many as 85% of consumers still prefer to shop in store. The study shows that this preference is primarily driven by a desire to be able to see and handle the physical products before purchasing.

Having a mobile website is an important driver of traffic to a retail location. 50% of respondents report using their mobile device to research products, more than 60% for price comparison purposes, and, perhaps most importantly, 46% to find the location of the closest relevant store.

“Millennials” – people between 18-34 years of age – can be a significant market for brick and mortar retailers. 90% of millennials report planning to shop in-store at least as often as in previous years. And 87% admit to having spent more than they intended upon entry.

All of this means that effective in-store marketing is as important as it ever was – and point-of-sale and large-format display advertising should be a major consideration for retailers.

If you need some help or ideas on how you can spruce up your in-store sales, give us a call at 615-893-4290; we’d be happy to provide some attention-grabbing ideas.

You can make your value proposition memorable

Most people think a value proposition is a statement of what you do; what makes you different or better than everyone else.

That’s hard to define in a world where it seems like there are more choices than customers.

A value proposition is a clear statement of the tangible business value that people/organizations get from using your product or service. It’s the outcome of using what you sell – not what you sell. The best value propositions include measurable business objectives that cause movement – lower costs, speed delivery, improved quality, increased efficiency, decreased churn, etc. Working real metrics into your value proposition statement makes a bigger impression and improves recall when your prospect has a need for your product or service.

Try it out on us! Does your value proposition need an update? Let us hear it. We’ll let you know where you could improve and where you are doing great! Email me at Kevin@WaxFamilyPrinting.com and let’s get started.

How important is a good review?

“If you don’t ask, the answer is always No”, this saying holds true for reviews as well.

A recent survey by Bright Local revealed that 7 out of 10 customers will leave a review if asked. So, what are you waiting for? Go ahead and ask your customers to leave a review. Some of the key takeaways from Online Review Survey Research:

·       84% of people trust online reviews as much as personal recommendations

·       74% of consumers say that positive reviews make them trust a local business more

·       73% of consumers think that reviews older than 3 months are no longer relevant

·       90% of consumers read less than 10 reviews before forming an opinion about a business

·       58% of consumers say that the star rating of a business is most important.

·       54% of people will visit the website after reading positive reviews

Yelp, Google and Facebook are all popular places for consumers to leave and read reviews about your company. When you ask for a review, be sure to send the customer a link to the profile that you want them to leave the review on.

Customer Service reviews are our lifeblood. We review our reviews every week and report every customer response to the whole team. Interested in knowing what your NPS (Net Promoter Score) is? Give us a call at 615-893-4290, and we will help you find out!