Google’s Chrome browser (55% market share) recently began marking any page with a password or credit card field as insecure if the page is not on an HTTPS connection. Moreover, Google has alluded to a plan to eventually mark all non-HTTPS sites as not secure.
What does this mean for your website? If you have been dragging your feet about ordering an SSL for your site, now really is the time to make the switch. If your site appears untrustworthy, users will leave without transacting even if the product is something they want or need.
This isn’t the first time Google has placed an importance on a secure connection. Back in August of 2014, Google informed webmasters that they had started using HTTPS as a ranking signal.
If you have questions about making your site secure, contact us today.
Creating a marketing calendar can help make sure you are continually getting your message out in a consistent and relevant manner even when you are too busy to focus on marketing. Here’s how to create your marketing calendar; you’ll need a couple hours and a spreadsheet (there are apps that can help you organize too, however, a simple spreadsheet will do the trick).
Create a grid with one axis listing the time intervals and the other listing your marketing activities. Be sure to list all marketing activities (including any major events you may be attending). If you end up with a time period that has a lot of events, you may be able to cut back on nonessential marketing. Conversely, you can use slow times to work on building your brand with more long-term marketing efforts (direct mail, email marketing, social media marketing).
For each time frame, get specific on what your marketing plan will be. List out who is responsible, the budget, materials needed and any other key details.
As always, if you need help creating your calendar or any of the items listed on the calendar, let us know! We are always happy to help.
Now that the major shopping event of the year is in our rearview mirror, let’s take a look at some of the tactics you encountered when you did your online shopping. Marketers and web-masters alike use emotion to help drive sales. Fear is a strong emotion; if used correctly, fear can actually boost your sales.
Fear can be a tricky emotion to use in marketing, however, those who do it correctly can help users make purchasing decisions more quickly.
If you are currently or considering sending emails as part of your marketing campaign, studies show that if you include a percent-off deal, a question and a 6 – 10 word email subject you will see better results.
38% of customers are more likely to click an email with a percent-off deal and 47% are more likely to convert when compared to emails with dollar-off deals. Add a perfectly timed question…a question can increase your open rate by 44% as compared to an exclamation point. Your emails need to have maximum conversion potential
Need help starting your email marketing campaign? Let us help you create an effective campaign!