Check back for the weekly word from Kevin.

You can make your value proposition memorable

Most people think a value proposition is a statement of what you do; what makes you different or better than everyone else.

That’s hard to define in a world where it seems like there are more choices than customers.

A value proposition is a clear statement of the tangible business value that people/organizations get from using your product or service. It’s the outcome of using what you sell – not what you sell. The best value propositions include measurable business objectives that cause movement – lower costs, speed delivery, improved quality, increased efficiency, decreased churn, etc. Working real metrics into your value proposition statement makes a bigger impression and improves recall when your prospect has a need for your product or service.

Try it out on us! Does your value proposition need an update? Let us hear it. We’ll let you know where you could improve and where you are doing great! Email me at Kevin@WaxFamilyPrinting.com and let’s get started.

How important is a good review?

“If you don’t ask, the answer is always No”, this saying holds true for reviews as well.

A recent survey by Bright Local revealed that 7 out of 10 customers will leave a review if asked. So, what are you waiting for? Go ahead and ask your customers to leave a review. Some of the key takeaways from Online Review Survey Research:

·       84% of people trust online reviews as much as personal recommendations

·       74% of consumers say that positive reviews make them trust a local business more

·       73% of consumers think that reviews older than 3 months are no longer relevant

·       90% of consumers read less than 10 reviews before forming an opinion about a business

·       58% of consumers say that the star rating of a business is most important.

·       54% of people will visit the website after reading positive reviews

Yelp, Google and Facebook are all popular places for consumers to leave and read reviews about your company. When you ask for a review, be sure to send the customer a link to the profile that you want them to leave the review on.

Customer Service reviews are our lifeblood. We review our reviews every week and report every customer response to the whole team. Interested in knowing what your NPS (Net Promoter Score) is? Give us a call at 615-893-4290, and we will help you find out!

Quick tips to create growth this quarter

Looking for some easy ways to make business better right now? Here are some ideas you can use to grow your business right away:

  • Ask your customers to write a review of your business (According to Yelp, a ½ star increase causes a nearly 20% increase in reservations with restaurants). What your customers say means more to your future customers than what you tell them.
  • Update your website content on a regular basis. If you have a blog, write more articles. Set a weekly schedule and involve members of your team in your blog strategy.
  • Make sure your mobile website experience is positive. The shift to mobile is undeniable. In 2017, you must have a website that is designed for mobile, not just mobile compatible.
  • Create shareable content. Search engine optimization used to be about linking to other sites. Today it is about compelling, unique and relevant content.

If you need assistance with any of these tasks, feel free to give us a call. Not only can we can help you create and implement these suggestions, but we also provide solutions for your other marketing challenges, so contact us to learn more.

Come on! Does Font Choice Really Matter?

There have been many studies that explore the importance of font choice to customers’ buying habits.
If you’re looking to change up your marketing a bit, something as simple as a font change can make a massive difference.

If you’re looking to elicit a simple action—”call for a consultation,” “order now,” “try our new product”—then you may be better off using a super-simple, clear font. People who feel bogged down by processing a hard-to-read font may be less likely to answer your call to action.

Conversely, if you’re selling a high-end, technical product, selecting a font that requires a little more work from readers can make them feel more invested in the experience of learning more. In turn, they may be more likely to purchase.

The most important thing to remember is to use typography to complement and enhance your copy. When done right, it can trigger the right emotion and mood required to get a prospect to take action.

 

Have you thought about leveraging FOMO?

Fear of Missing Out (FOMO) is a relatively recent phenomenon.

FOMO is fueled and intensified by technology and social media. People take action based on perceived social pressures and fear of being excluded or not ‘in the know’.

Today’s shoppers are armed with more knowledge and buying options than ever before. And, thanks in part to social media, buyers are also privy to their neighbors buying options and purchase history. A JWT Intelligence report suggests, “Because we’re exposed to more of what other people are doing, we question more whether we’re making the right choices”.

Businesses can leverage this phenomenon and encourage a more rapid sales cycle by:

1.     Fostering FOMO – battle the status quo by providing a well laid out case for change. Identify the problem your prospect has and highlight the impact of not acting quickly. Attaching a time limit or expiration date to your estimate can help encourage the prospect to act quickly as well.

2.     Help the customer feel smart – with so much data circulating, it is hard to know what information is true and impartial.  Sharing success stories of customers who had similar apprehensions or problems can help the customer feel comfortable making a decision. Provide the customer with information that will help them see the value that you offer.

3.     Focus on the customer experience – buyers want to feel confident that they made the right choice after the sale. If you believe they have made a right choice, tell them! Prospects purchasing from a fear mindset may feel buyer’s remorse, and you do not want the thought of making a mistake lingering in the back of their minds. Thus, it’s particularly important at this stage to provide educational content so that the customer can successfully onboard, incorporate your product into their workflow, and attain the maximum benefit from it as quickly as possible.

Successfully selling in a fear environment can create customers that turn into brand advocates. Focusing on the customer and their needs will make you the clear choice in a crowded market.

Do these 3 things to explode your sales

Are you stuck in a sales rut?

Are you still using the same techniques and tactics that you always have? Take a step back and evaluate what you are doing. Get rid of your bad habits and encourage a more productive sales strategy.

Here are three sales encouraging behaviors you can implement today:

1.     Focus on the client – Your customer typically only cares about one thing; “what’s in it for me?” If your sales pitch or marketing materials focuses on anything other than the customer’s wants and needs, you’re likely starting off on the wrong foot.

2.     Ask questions – If you ask the right questions and listen carefully, your prospect may tell you everything you need to do to acquire a new customer and then keep them happy.

3.     Make yourself available and communicate – You’ve likely heard the saying that “time kills all deals”. If a client or prospect reaches out to you to ask for an appointment or quote, make sure you respond in a timely manner. If you can’t get them what they need that day, respond with when the client can expect to get what they need from you.

If your sales strategy is already client focused, you’re probably on the right track. Asking questions, paying attention and taking notes isn’t a flashy sales strategy, but it works.