Finding the right marketing mix is less about your business and more about your customers. Thinking about who they are, how they purchase and what influences them will help you determine how to reach customers with a good mix of print and digital advertising.
In the last two blogposts, we looked at using postcards to encourage website visits and using in store signage to promote newsletter signups. Today, we want to look at using print to engage your social media fans.
The digital world is cluttered. Very cluttered. Every 60 seconds 700,000 Google searches are performed, 60 hours of video are uploaded to YouTube and 168 million emails are sent. Making sure your fan base sees your posts can be a challenge unless you find other ways to promote your social media accounts.
Help people find your social media accounts by including your most used and valuable information on all of your marketing collateral. From business cards to brochures, make sure the addresses to your social media accounts are printed clearly for all to see. You may even want to include a blurb about why someone might want to go follow or friend you on a certain account.