Please see the previous blog post where I introduced two key decisions that were formative in our rolling out a “one-stop shop” destination for our customers.
These two decisions were to add Direct Mail and then Signs; one decision was made in the crucible; one decision was made in the timing.
This post covers two more key decisions that helped us become a “one-stop shop” destination.
This decision was made by our clients
I highly recommend peer groups. I used to be a cowboy. I thought I could figure it out all on my own, and I enjoyed trying to figure it all out on my own. But eventually I came to the end of myself and started asking for help. When I started asking for help, I realized the beauty of “the pool of shared meaning.”
Peer groups expand the “pool of shared meaning” and help you see your problems/opportunities from new perspectives.
It was in one of my peer groups that it dawned on me that we absolutely had to offer website creation and management to our clients. Even though I had heard my clients ask over and over for websites, it was not until my friends in my peer group hammered me that I finally got it.
The next decision was made in the personnel
We have wanted to offer marketing services to our clients for years. Such a natural extension for us. We have worked with over 5,000 different small businesses since 1966, and we’re a small business ourselves. We’ve seen ‘em come and we’ve seen ‘em go. We’re blessed to still be here!
We knew we could offer marketing services, but we were all so busy with design, direct mail and printing that we couldn’t prioritize them. So, when the timing was just right, two key persons joined our team, and we were off to the races. These key individuals were knowledgeable and dedicated to helping our clients.
These four decisions; to add direct mail, signs, websites and marketing services helped us become a truly a “one-stop shop” destination for our clients.